According to Warlop and Wedel(2002), advertisement able to influence the consumer behaviour because advertisement able to attract attention from the public.
They also rely on implications. When consumer watches an advertisement about the brand and develops likeness for the brand and then eventually willing to purchase it (Goldsmith & Lafferty, 2002).
2.2 Branding and advertisement: According to branding is making the image of the products in the minds of the customers.
Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Added to this is the fact that, it has been discovered that the more interactive an advertisement is the more it captivates the attention of the consumer and the more impact it actually has on consumer decision (Iqbal et al, 2013). Car
But how the advertisement helps in the increase of sales for the company is a very … While advertising shares information and gives us a heads up about what is new, it does it with the intention of persuasion rather than education, so its influence is not always positive. Thus making the results inconsistent.
The impact of Advertisement on consumer behaviour; a case study of Nokia This dissertation is submitted for partial requirement for degree of MBA in University of Wales Advertising is a powerful tool. This study seeks to examine primarily the impact of adverts and other factors such as quality, price, proximity, availability group influence e.t.c has on consumer purchasing behaviour thus the main question is can adverts influences the consumer and make him or her switch from one brand to another. advertising their product so they keep their focus on these factors so that they can influence consumer mind with advertisements.
Impact of Advertisement on Consumer Behaviour On several occasions there are many study conducted to understand the effect of advertisement on the consumer behaviour. Perhaps this is because the internet is such a fast-paced and volatile environment. Perceptions of the brands and buying behaviors usually change from person to person.
Marketing managers appear to have very little influence on how the advertisements will impact consumer purchase behavior.
Advertisements influence the buying behaviors of the consumers. The success of company’s product depends much on the advertisement campaigns conducted by the company to reach to the customers.
We will use different types of theories and models to get the accurate and detail idea about the marketing concepts which will impact the consumer’s behavior. So it is important to find out the consumer behavior changes.
This research also put the light on the buying behavior of customers. Marketing Dissertation - The Influence of Advertising on Consumer Behaviour The focus of this project is to look at the issue of advertising and consumer behaviour, with particular emphasis on how consumers react to advertising. Brand knowledge is a very important factor. Advertisement can create a great impact on consumer behavior. One negative aspect of advertising is its potential to feed unrealistic expectations and breed discontentment.
In other words, advertisements have a more positive effect on consumer purchase behavior if the advertisement includes informational content (Malik et al, 2014). PDF | the research paper is about the impact of branding on consumer behavior. Advertisements these days promise or seem to promise all sorts of things.
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